Description

• Zone Marketing Activity Execution: Based on the regional marketing strategy, plan and execute localized marketing activities within the Zone, such as small-scale auto shows, community events, test drives, etc.
• Dealer Marketing Support: Guide and support dealers within the Zone in conducting localized marketing activities, ensuring consistency in brand image and marketing messages.
• Marketing Activity Performance Evaluation: Collect and evaluate the execution effectiveness and ROI of marketing activities within the Zone.
• Regional Market Insight: Collect Zone market information, including consumer preferences, competitor marketing activities, and media trends, and report to superiors.
• Brand Image Maintenance: Ensure that all marketing and sales touchpoints within the Zone comply with company brand image standards.
• Cross-functional Collaboration: Collaborate with the Zone Sales Manager and Zone Service Manager to ensure synergy across sales, marketing, and service within the Zone

• 5+ years of experience in automotive marketing, with at least 2 years in regional marketing management/retail marketing.
• Strong capabilities in marketing activity planning, execution, and communication/coordination.
• Familiarity with regional market characteristics and consumer behavior.
• Ability to travel as required, mobile
• Can do attitude and team spirit; Able to think strategically, willing and able to roll up his/her sleeves to help implement
• Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships with internal and external partners and stakeholders
• Dealing with Ambiguity - Ability to deal with uncertainty
• Good analytical abilities and can pick up new systems / tools quickly
• Ability to communicate a business vision for internal and external partners including goals & results
• Ability to handle multiple assignments and projects concurrently